Annual #ThinkPVD campaign encourages residents and visitors to support Providence’s small business community and creative economy this holiday season


Mayor Jorge Elorza today announced the launch of the City’s eighth annual #ThinkPVD campaign. Ahead of Small Business Saturday on November 26, the #ThinkPVD campaign will be encouraging holiday shoppers to give back by supporting the entrepreneurs, restaurants and small businesses that make up Providence’s creative economy.

“Our small businesses are the backbone of our economy and it’s important to support them while we shop this holiday season,” said Mayor Jorge O. Elorza. “Whether you are interested in our vibrant culinary scene in Federal Hill or the South Side, our unique shops on Hope or Westminster Street, or sharing a memorable experience with your loved ones at The Providence Rink, our city has something for you and your family this holiday season.”

Residents and visitors sharing new experiences with loved ones or purchasing unique gifts from a neighborhood business are encouraged to share the way they #ThinkPVD by using the hashtag on social media.

This holiday season, GoProvidence has highlighted a fun-filled, three-day festival, which will include citywide events, all incorporating the theme of light. The “Three Nights of Lights” includes three evenings of WaterFire, Providence’s signature arts event, The Avenue Concept’s nighttime public art gallery with illumination, sound and cultural experiences, and ice skating performances presented by FirstWorks, one of Rhode Island’s leading arts and cultural organizations.

“We are grateful to Mayor Elorza and the City of Providence for their support in bringing this series of free holiday events to Providence.  This is the time of year that we all gather with family, friends and loved ones,” said Kristen Adamo, President & CEO of Providence Warwick Convention & Visitors Bureau. “Providence is the perfect place to get away for fun-filled weekend, enjoy a memorable meal or cross some presents off your list.  We hope Three Nights of Lights will become the city’s signature holiday event and a part of local holiday traditions.”

As part of the annual #ThinkPVD campaign, Mayor Elorza once again announced that the City will offer up to two hours of free parking in designated commercial districts throughout Providence. Two hours of free parking will be offered every day from 10:00AM until 9:00PM through December 31, 2022, in the following commercial districts:

  • Angell Street
  • Atwells Avenue – Bradford Street to Knight Street
  • Spruce Street – Dean Street to Acorn Street
  • Dean Street – Atwells Avenue to West Exchange Street
  • Acorn Street – Spruce Street to Atwells Avenue
  • Bradford Street – Atwells Avenue to Jones Street
  • Bond Street – Atwells Avenue to Spruce Street
  • Broad Street – Public Street to Montgomery Street
  • Downtown Providence – bounded by Fountain Street, Memorial Boulevard, Weybosset Street, Empire Street and Friendship Street (from Dyer Street to Dorrance Street)
  • Hope Street – Rochambeau Avenue to Blackstone Boulevard
  • North Main Street – Thomas Street to Park Row
  • Olneyville Square – Route 10 to Sydney Street and Delaine Street to Atwood Street to Magnolia Street
  • South Main Street – James Street to Packet Street
  • Point Street – From Eddy to East Franklin Street
  • Thayer Street – Bowen Street to Waterman Street
  • Wayland Square – East Angell Street/Angell Street to Gano Street and Wayland Avenue from Angell Street to Pitman Street
  • Waterman Avenue
  • Wickenden/Ives – Wickenden Street at Benefit Street to Ives Street at Preston Street

Residents are visitors are encouraged to download the free Passport Parking app which can be found on the City’s PVD311 mobile app or downloaded from the App Store or Google Play. Users can also manage their parking online at

Passport Parking is a convenient, reliable, touch-free way to pay for parking. Launched in Providence six years ago, the app offers an additional payment method for parking and eliminates the need to interact with frequently-touched public surfaces, such as parking meters. Users will be able to remotely pay for and extend their parking session from their smartphone without the need to go back and feed the meter.

How it works:

1. Users download the Passport Parking app from the App Store or Google Play

2. Create an account

3. Load a payment method for future parking sessions

4. Start new parking session and enter parking zone number

While parking meter violations will not be issued during free two-hour parking in the specified districts, parking limits will be enforced to allow all residents to take advantage of the campaign.

For more information about the #ThinkPVD campaign, please visit our website at

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